m444 Privacy Policy

1 Introduction

m444 ("we", "us", "the Company") operates the online betting and casino platform accessible at m444.io (the "Platform"). We are committed to protecting the personal data of all players and visitors who interact with the Platform, particularly those based in Bangladesh.

This Privacy Policy describes the categories of personal data we collect, the purposes for which that data is processed, the parties with whom it may be shared, and the rights you hold as a data subject. This Policy applies to all users of the Platform, including registered account holders, prospective players who visit without registering, and visitors accessing the Platform from mobile devices or desktop browsers.

By accessing the Platform or registering an m444 account, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should cease using the Platform and may contact us to request account closure.

2 Data We Collect

m444 collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through cookies and technical tracking systems, and from trusted third-party verification and payment service providers. The categories of data we collect are described below.

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health records, or biometric data beyond what is necessary for identity verification liveness checks. If such data is inadvertently provided, it will be deleted promptly.

3 How We Use Your Data

m444 processes your personal data only for specified, explicit, and legitimate purposes. The primary purposes for which your data is used are listed below:

• Account creation and management: To register and maintain your m444 account, verify your identity, process deposits and withdrawals, and communicate account-related notifications.
• Service delivery: To provide access to sports betting, live casino, slots, and all other products available on the Platform, including personalised game recommendations based on your activity history.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, account takeover attempts, and other illegal or prohibited activity. This includes automated risk-scoring of transactions.
• Legal and regulatory compliance: To comply with applicable anti-money laundering (AML) obligations, know-your-customer (KYC) requirements, and any lawful requests from competent authorities.
• Responsible gaming: To monitor play patterns for signs of problem gambling, enforce self-exclusion requests, and deliver cooling-off and deposit-limit features in accordance with our Responsible Gaming Policy.
• Customer support: To respond to your enquiries, resolve disputes, process complaints, and maintain records of support interactions for quality assurance purposes.
• Marketing and promotions: To send you promotional offers, bonus notifications, and tournament announcements by email, SMS, or in-platform notification — but only where you have provided consent or where we have a legitimate interest. You may opt out at any time.
• Platform improvement: To analyse aggregate usage data, conduct A/B testing, and improve the functionality, design, and content of the Platform for all users.

m444 does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except in the context of fraud detection where automated risk flags are always subject to manual review by our compliance team.

4 Legal Basis for Processing

Every instance of personal data processing carried out by m444 rests on one of the following legal bases:

• Contractual necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account registration, deposits, withdrawals, and bet settlement.
• Legal obligation: Processing required to comply with applicable law — including AML obligations, KYC requirements, and responding to lawful authority requests.
• Legitimate interests: Processing pursued for the legitimate business interests of m444, provided those interests are not overridden by your rights — including fraud prevention, platform security, responsible gaming monitoring, and internal analytics.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5 Cookies & Tracking Technologies

m444 uses cookies and similar tracking technologies (including web beacons and local storage objects) to operate the Platform, remember your preferences, maintain your login session, and collect aggregated analytics data.

• Strictly necessary cookies: Required for core Platform functionality such as maintaining your authenticated session, storing your language and currency preferences, and enabling secure payments. These cannot be disabled.
• Analytics cookies: Used to understand how players navigate the Platform, which games are most popular, and where technical errors occur. Data collected by analytics cookies is aggregated and anonymised wherever possible.
• Functional cookies: Used to remember your preferences such as notification settings, table game layout choices, and last-visited game category.
• Marketing cookies: Used to deliver relevant promotional content and to measure the effectiveness of marketing campaigns. Marketing cookies are only placed where you have provided consent.

You may manage your cookie preferences at any time through your browser settings. Disabling strictly necessary cookies may impair Platform functionality. Disabling analytics or marketing cookies will not affect your ability to use core services.

m444 does not use cookies to track your activity on third-party websites unrelated to the Platform.

6 Data Sharing & Disclosure

m444 does not sell, rent, or trade your personal data to third parties. We share personal data only in the following limited and controlled circumstances:

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard receive the financial data necessary to process your deposits and withdrawals. These providers process data under their own privacy policies and are contractually prohibited from using your data for any other purpose.
• Identity verification providers: Third-party KYC and AML service providers receive identity documents and verification data solely for the purpose of confirming your identity and screening against sanctions lists.
• Game content providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive anonymised session tokens to facilitate game play. These providers do not receive your name, contact details, or payment information.
• Legal and regulatory authorities: m444 will disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities where required to do so by applicable law or a valid court order.
• Professional advisers: Lawyers, auditors, and insurers acting in their professional capacities may receive limited personal data subject to confidentiality obligations.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of the assets of m444, personal data may be transferred to the acquirer as part of that transaction. We will provide advance notice of any such transfer and of any material change to the way your data is processed.

7 International Data Transfers

m444 operates infrastructure and engages service providers that may be located outside Bangladesh. As a result, your personal data may be transferred to, stored in, or processed in countries other than Bangladesh. Such transfers occur only where appropriate safeguards are in place to ensure that your data receives a level of protection equivalent to that which it would receive within Bangladesh.

Safeguards used by m444 for international data transfers include standard contractual clauses incorporated into data processing agreements with relevant service providers, and transfer to jurisdictions that maintain recognised data protection standards.

If you have questions about the safeguards applicable to a specific international transfer of your data, you may contact us at [email protected] and we will respond within a reasonable timeframe.

8 Data Retention

m444 retains personal data only for as long as is necessary for the purpose for which it was collected or as required by applicable law. The following retention periods apply as a general guideline:

• Account and identity data: Retained for the duration of your account and for a minimum of five years following permanent account closure, to satisfy AML and KYC record-keeping obligations.
• Transaction and financial data: Retained for a minimum of five years following the date of the transaction, in accordance with financial record-keeping requirements.
• Communications data: Live chat transcripts and email records are retained for up to two years from the date of the interaction, or longer where they relate to an unresolved dispute or legal matter.
• Technical and usage data: Server logs and aggregated analytics data are retained for up to 12 months. Anonymised analytical data may be retained indefinitely for Platform improvement purposes.
• Marketing preference data: Retained until you withdraw consent or request deletion, after which it is deleted within 30 days.

Where data is no longer required for any lawful purpose, m444 will securely delete or anonymise it in accordance with our internal data disposal procedures. Backup systems are purged on a rolling schedule to ensure that deleted data does not persist indefinitely in archive storage.

9 Your Rights

As a data subject, you hold a number of rights in respect of the personal data that m444 processes about you. These rights are listed below. To exercise any of them, please contact our support team at [email protected] with the subject line "Data Subject Request".

• Right of access: You have the right to request a copy of the personal data m444 holds about you, together with information about how it is being processed.
• Right to rectification: You have the right to request correction of any personal data that is inaccurate or incomplete. Many data fields can be updated directly from within your account settings.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to overriding legal retention obligations.
• Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested.
• Right to data portability: Where processing is based on consent or contractual necessity, you have the right to receive your personal data in a structured, machine-readable format.
• Right to object: You have the right to object to processing based on legitimate interests, including profiling for direct marketing purposes. Upon receipt of an objection to marketing, we will cease processing for that purpose immediately.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

m444 will respond to all data subject requests within 30 days of receipt. In complex cases, this period may be extended by a further 30 days with prior notice to you. We will not charge a fee for processing your request unless it is manifestly unfounded or excessive.

10 Children & Minors

The m444 Platform is strictly for adults aged 21 and above. We do not knowingly collect or process personal data relating to persons under the age of 21. If we become aware that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account.

If you have reason to believe that a minor has registered on the Platform or is using an m444 account, please notify us immediately at [email protected]. We take underage gambling extremely seriously and will act promptly on all such reports.

Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gambling platforms. m444 supports and recommends the use of filtering tools for household devices.

11 Security Measures

m444 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform.
• One-way cryptographic hashing (bcrypt) for all stored account passwords, meaning passwords cannot be recovered or read by m444 staff.
• Multi-factor authentication (MFA) available for account login, strongly recommended for all players.
• Automated intrusion detection systems and real-time monitoring of server access logs for anomalous activity.
• Regular penetration testing and vulnerability assessments conducted by independent security professionals.
• Strict access controls: internal staff access to personal data is limited on a need-to-know basis with full audit logging.
• Data minimisation in internal systems: staff-facing tools display only the minimum personal data necessary for the task at hand.
• Formal incident response plan: in the event of a data breach, m444 will notify affected players and relevant authorities within the timeframes required by applicable law.

While m444 takes every reasonable precaution to secure your data, no system is entirely invulnerable. You are encouraged to use a strong, unique password for your m444 account, enable MFA, and contact support immediately if you suspect unauthorised access to your account.

12 Third-Party Links

The m444 Platform may contain references to third-party game providers and payment partners. These entities operate their own platforms and privacy practices, and m444 is not responsible for the privacy practices of third-party services accessed outside of m444.io.

We recommend reviewing the privacy policy of any third-party service before providing them with your personal data. m444's Privacy Policy applies solely to data collected through the m444.io Platform and associated services operated directly by m444.

13 Policy Updates

m444 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the services we offer. The "Last Updated" date at the top of this page will always reflect the date on which the most recent revision was made.

For material changes — those that significantly affect your rights or the way in which your data is processed — m444 will provide advance notice of at least 14 days via your registered email address and/or an in-platform notification. You will have the opportunity to review the changes before they take effect.

Continued use of the Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you should cease using the Platform and may request account closure by contacting [email protected].

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way m444 processes your personal data, please contact our Data Protection team through any of the following channels:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 inside your m444 account dashboard
• WhatsApp: Available 08:00 – 02:00 BST (UTC+6)

m444 aims to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 days. We serve players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh, and are committed to upholding the privacy rights of every individual on our Platform.